Srikanth is the sole Founder and Managing Director of Four Soft Limited, which is a listed Company on NSE and BSE with enterprise value of 300 crores. The Company employs 750 people with the Head Office and development centre in Hi-tech City, Hyderabad. The Company operates subsidiaries/branches in Singapore, Australia, Malaysia, Japan, Denmark, Netherlands, UK & USA. Four Soft is an enterprise software company (products) for the transportation and logistics vertical and supply chain process management domain. As the founder and MD, He was involved in almost all aspects of the business including product development, sales, implementation and financial planning and controls. His position involved international travel of 10-12 days per month on an average. His exposure to the outside world particularly in developed economies is extremely strong. The network of relationships with overseas Indians, as well as foreigners continues to grow in this position.

his organization was started from scratch and he has developed a strong, second line of management. The company is reasonably professionalized, corporatized and is well managed through processes, controls and delegation rather than his individual involvement in all activities. The success of this entrepreneurial position has also resulted in substantial financial gains to him as an individual.

Palred is a media & entertainment company focused on the rapidly growing US$ 10 Billion market of movies, TV shows, creation of characters, and 2D & 3D animation.

Palred has created childrens characters (Soori – Poori) based on intense market research in the Indian entertainment industry. These characters will be presented through live action as well as 2D & 3D animation on TV, commercial cinema, and animation based gaming. Soori Poori is now contracted to Turner International & telecasted on Pogo channel.

The company provides complete project management consultancies through specialists with specific software to enable producers to control the cost of production of each project while enhancing the quality.

Palred website: www.palred.com

Emery is a total integrated logistics / transportation service provider including airfreight, ocean freight, customs, warehousing and distribution. Emery has a network of 500 offices worldwide and a turnover of USD 2.5 billion. Emery was a subsidiary of CNF Inc, a fortune 500, listed Company on NYSE with annual revenue of USD 5.5 billion.

Srikanth was the Co-founder, Local Joint Venture Partner and the Managing Director of the Indian Operation, which was established in 1996. When he left the organization in 2000, it had grown to a volume of business of INR 100 crores with offices in 7 metros and 200 employees in India. As he has built the operation from scratch he was involved in all aspects of business, including building a strong management team which gives perpetuity to organization’s business model. The organization has continued to sustain the growth even after his exit. The overseas partner ( Emery, USA) has completely acquired his ownership in the Indian Company on mutually accepted terms. It was a very cordial exit and a true win-win relationship. This has also resulted in substantial financial gains for him personally through creation of this organization.

In this position he was responsible for managing the operations of emery in other South Asian Countries like Pakistan, Bangladesh, Srilanka & Nepal. During this period, he was required to travel 12-15 days per month on average. While half of it was to different metros in India, the remaining half was overseas travel mostly to developed countries in the world such as USA, Europe and Far East. He has developed skills to manage people and relationships in different parts of the country, as well as internationally in this position.

Some of the key responsibilities at a tactical level in this position included, setting up of operations and processes, management control, hiring and grooming management teams, sales, financial and fiduciary activities.

Srikanth was based at the Asia Pacific distribution operation of Hewlett Packard, in Singapore. The operation was the Distribution Center for computer products, peripherals and consumables. This operation supplied to the market demands of all countries in Asia Pacific. As a Logistics Manager, his responsibilities were:

• Set up systems to measure the total transit time
• Manage and improve the turnaround time
• Appoint / manage the transportation companies
• Managing over 2,000 shipments a day
• Total shipment value of USD 200 million per month
• Improvement of processes by implementation of direct order processing and direct delivery systems with the end customers.